[Singapore News](reporter Mai Genghui) At the Asia Food & Hotel Asia (FHA - FOOD & BEVERAGE ASIA) held from April 8-11, 2025, GuangxiGlobal TradelinkTechnology Co., Ltd. attracted global buyers and industry experts with its innovative canna root vermicelli products. During the exhibition, the company signed strategic cooperation agreements with companies from Singapore, Malaysia, and other countries, further advancing the internationalization of agricultural products under the Belt and Road Initiative.
Figure 1 Malaysian buyer tasting Canna Root River Snail Vermicelli
“Belt and Road” Connects the World, Guangxi Specialties Go GlobalAs a representative of Guangxi's distinctive agricultural products, GuangxiGlobal TradelinkTechnology Co., Ltd.'s canna root vermicelli garnered attention at the exhibition. The company’s instant canna root vermicelli, especially the innovative flavors of river snail soup and chicken soup, attracted numerous international buyers with its convenient consumption method and rich local flavor.
Nordiana Mohd Akhir, Director of the Malaysia External Trade Development Corporation (MATRADE), personally visited the company’s booth and tasted the products, highly praising their innovation and market potential. She noted that this product not only satisfies consumers' demand for convenience and health but also holds significant potential in the Southeast Asian market.
Figure 2 Officials from the Malaysia External Trade Development Corporation visiting the booth
Partnering with International Players to Open New Market FrontiersDuring the exhibition, GuangxiGlobal TradelinkTechnology Co., Ltd. signed strategic cooperation agreements with companies such as ANGELIA ADVERTISEMENT PTE LTD. and ARK FINANCIAL PTE. LTD. from Singapore, as well as CULVITA SDN BHD from Malaysia.YeegyWong, Founder of CULVITA SDN BHD, stated, "The Belt and Road Initiative has provided us with an open platform for collaboration. Guangxi’s canna root vermicelli not only offers a unique taste but also meets the health food needs of Southeast Asian markets."
Figure 3 Signing strategic procurement agreement with a Malaysian company
Figure 4 Interview with Singapore's Asia Food & Beverages Report (AFBR)
Technology Empowering Agricultural Innovation and Rural RevitalizationGeneral Manager WuHaohanshared the company's efforts in technological innovation. He pointed out that through big data analysis, the company has gained in-depth insights into consumer trends in Belt and Road countries and optimized product development according to market demands. The company also plans to expand its product line to cater to the needs of emerging markets, particularly in the Middle East.
Promoting Local Economic Development and Contributing to Rural RevitalizationThe successful signing of this cooperation not only opened new international markets for GuangxiGlobal TradelinkTechnology Co., Ltd. but also promotes the expansion of canna root planting in Dahua Yao Autonomous County, boosting local agricultural growth. Through the "company + base + farmer" model, the company has enhanced the added value of agriculture and created more employment opportunities and income channels for local farmers.
Figure 5 Officials from the Malaysia External Trade Development Corporation attending the strategic signing ceremony
Looking Ahead, Guangxi Agricultural Products Going GlobalGeneral Manager WuHaohanexpressed confidence in the future, stating, "We will continue to uphold quality as our core principle, further deepen product development, and ensure the competitiveness of Guangxi's agricultural products in the international market."YeegyWong also expressed anticipation for future cooperation, saying, "Through our joint efforts, Guangxi canna root vermicelli will undoubtedly become a star product in international markets."
