From screen to shelves, 'Ne Zha 2' merchandise takes off

A photo taken on January 25, 2025 shows a Ne Zha statue at a shopping mall in Zhuhai, Guangdong Province. /VCG

A photo taken on February 8, 2025 shows a Ne Zha statue at a park in Chengdu, Sichuan Province. /VCG

A photo taken on February 11, 2025 shows a paper-cut artwork of Ne Zha on display in Jiuquan, Gansu Province, China. /VCG

A photo taken on February 11, 2025 shows a Ne Zha carving on an egg, exhibited at an event in Hefei, Anhui Province, China. /VCG

A photo taken on February 9, 2025 shows a Ne Zha kite on display in Tianjin. /VCG

A photo taken on January 25, 2025 shows a Ne Zha statue at a shopping mall in Zhuhai, Guangdong Province. /VCG

A photo taken on February 8, 2025 shows a Ne Zha statue at a park in Chengdu, Sichuan Province. /VCG

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The phenomenal success of "Ne Zha 2" isn't just dominating the box office – it's igniting a surge in IP-driven merchandise and a fan economy! According to its production company, Enlight Media, a wide range of officially licensed "Ne Zha 2" merchandise is already in the works. From trendy collectibles and statues to trading cards, stationery, food-themed items, badges, plush toys, and even lifestyle products – there's something for every fan!