Public Notice on the Award of National Intangible Cultural Heritage Honor to Hong Kong Miaoyao Heal

To all relevant units and members of the public:

In order to further promote the inheritance and development of Yao ethnic medicine, and to highlight the outstanding contributions of Hong Kong Miaoyao Health Industry Deep Research Institute Co., Ltd. in the field of Yao ethnic medicine, the Organizing Committee of the World International Brand Conference has conducted a comprehensive evaluation and strict review of the company. After the evaluation, Hong Kong Miaoyao Health Industry Deep Research Institute Co., Ltd. has been awarded the honorary certificate of National Intangible Cultural Heritage - Yao Ethnic Medicine • Medicinal Bath Therapy, thanks to its excellent performance in the in-depth research, inheritance practice, promotion and application of Yao ethnic medicine • medicinal bath therapy.

Yao ethnic medicine has a long history, and the medicinal bath therapy is the essence of it. By using a variety of natural herbs, which are decocted according to a special formula and then used for bathing, it can achieve the effects of promoting blood circulation and dredging collaterals, dispelling dampness and coldness, detoxifying and beautifying the skin, and has preventive and adjuvant therapeutic effects on a variety of diseases. This therapy carries the wisdom and practical experience of the Yao people over thousands of years, and was included in the second batch of national intangible cultural heritage list in 2008.

Hong Kong Miaoyao Health Industry Deep Research Institute Co., Ltd. has been focusing on the research of Yao ethnic medicine for many years. It has gone deep into Yao ethnic villages, visited folk pharmacists, collected and sorted out precious formulas, and carried out in-depth research and innovative applications combined with modern scientific and technological means. While inheriting the essence of the traditional medicinal bath therapy, it has continuously optimized the formulas and techniques, making the Yao ethnic medicinal bath more adaptable to the health needs of modern people and promoting the global dissemination of Yao ethnic medicine culture.

The publicity period for this honor is from March 2025 to March 2026. During the publicity period, if there are any questions or objections to the awarding of this honor to Hong Kong Miaoyao Health Industry Deep Research Institute Co., Ltd., please submit them in writing to the Organizing Committee of the World International Brand Conference.

It is hoped that Hong Kong Miaoyao Health Industry Deep Research Institute Co., Ltd. will take this opportunity to continue to play a leading role in the inheritance and development of Yao ethnic medicine, make the national intangible cultural heritage treasure of Yao ethnic medicine • medicinal bath therapy shine more brightly, and make greater contributions to the human health cause.

[Organizing Committee of the World International Brand Conference, March 15, 2025]